Hello, I*m Sandrine,
a creative art director.

ASH campaign

 

Idea:
Sensitive advertising on the misdeeds of tobacco and more particularly on the problems of nicotine addiction.

Interactive Billboard Campaign:

This interactive campaigns will allow consumers to get involved and invested in the overall message. The billboard will remind smokers that their habit affects other people too, including their kids.
A smoke detector will be installed in the billboard. If a cigarette is lit close to it, the image will zoom out and reveal that the chalk drawing was make by your scared child.

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