Hello, I*m Sandrine,
a creative art director.

CFA Institute

 

                                     

A lot of films were made, here a few:

                                     
                                     
                                     

Brief:
Create a new idea to entirely rebrand the CFA Institute Worldwilde.
The concept has to work with different languages and countries.

Idea:
A Difference That Matters, highlighting the difference between an investment amateur and a true professional.

In collaboration with other teams around the world, the final campaign drew heavily on the concept of difference, with our idea winning the pitch.

Result:
Global pitch win.

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