Guinness Africa Special – Alive Inside

This ad celebrates the launch of Guinness Africa Special. This drink combines the distinctive character of Guinness with the vibrant identity of modern Africa. Containing a blend of natural African extracts, it has a unique, vibrant and distinguishing flavour, making it alive inside.

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The Social Ego

« The Social Ego » is a new project by agency RXM Creative that illustrates just how much our online social status affects our actual lives.
The Social Ego is a device that would ostensibly integrate with all your social media data to create a physical representation of how you’re doing online at any given moment.
It’s an ovoid, cybernetic blow-up doll that inflates or deflates based on likes and faves and any Snapchat-related push notifications.
And it all started with the agency’s own insecurities.
Although the video is indeed funny, it also evokes the familiar panic of feeling unacknowledged.

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Honey Nut Cheerios #BringBackTheBees

To raise awareness, Honey Nut Cheerios drops the bee.
Honey Nut Cheerios is stripping the boxes of its bee mascot to raise awareness for the steep decline in the world’s bee population. To coincide with the five month campaign, which is only in Canada, General Mills has launched the hashtag #BringBackTheBees and a website to inform people about the plight.

Part of the brand’s larger #BringBackTheBees campaign and public call to action, General Mills Canada brand Honey Nut Cheerios will be helping consumers plant 35 million wildflowers in 2016. The innovative cause campaign will see the the brand give away enough wildflower seeds to represent each Canadian citizen and hopes that the massive eco call to action will help provide a solution to the unstable bee populations.

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The last job on Earth

Meet Alice, holder of the last recognizable job on Earth, trying to make sense of her role in an automated world…
This gorgeous short film was directed by Moth Collective for The Guardian story by Paul Mason.

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Dogs were always the ones being photographed.
What if they take photos of the family they live with?


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