This ad celebrates the launch of Guinness Africa Special. This drink combines the distinctive character of Guinness with the vibrant identity of modern Africa. Containing a blend of natural African extracts, it has a unique, vibrant and distinguishing flavour, making it alive inside. By AMV BBDO
« The Social Ego » is a new project by agency RXM Creative that illustrates just how much our online social status affects our actual lives. The Social Ego is a device that would ostensibly integrate with all your social media data to create a physical representation of how you’re doing online at any given moment.
It’s an ovoid, cybernetic blow-up doll that inflates or deflates based on likes and faves and any Snapchat-related push notifications.
And it all started with the agency’s own insecurities.
Although the video is indeed funny, it also evokes the familiar panic of feeling unacknowledged.