To raise awareness, Honey Nut Cheerios drops the bee. Honey Nut Cheerios is stripping the boxes of its bee mascot to raise awareness for the steep decline in the world’s bee population. To coincide with the five month campaign, which is only in Canada, General Mills has launched the hashtag #BringBackTheBees and a website to inform people about the plight.
Part of the brand’s larger #BringBackTheBees campaign and public call to action, General Mills Canada brand Honey Nut Cheerios will be helping consumers plant 35 million wildflowers in 2016. The innovative cause campaign will see the the brand give away enough wildflower seeds to represent each Canadian citizen and hopes that the massive eco call to action will help provide a solution to the unstable bee populations.