Ash – Prisoner of Tobacco


Sensitive advertising on the misdeeds of tobacco and more particularly on the problems of nicotine addiction. 



Interactive Billboard Campaign:

This interactive campaigns will allow consumers to get involved and invested in the overall message. The billboard will remind smokers that their habit affects other people too, including their kids. A smoke detector will be installed in the billboard. If a cigarette is lit close to it, the image will zoom out and reveal that the chalk drawing was make by your scared child.



Mobile Application Concept:

The idea is to replace 5 minute smoke breaks by a healthier habit, in this case – a number of short flash games. You can invite your friends to play with you and develop their characters in the game instead of having a cigarette or two.