CFA Institute – A Difference That Matters – Global Campaign

We worked on a winning global pitch for the CFA, representing Mullen Lowe’s London office – in partnership with New York, India and China. One of our ideas was The Difference Between, highlighting the difference between an investment amateur and a true professional. In collaboration with other teams around the world, the final campaign drew heavily on the concept of those three letters making a huge difference.

cfainstitute.org/about/difference/

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