CFA Institute – A Difference That Matters – Global Campaign

CFA Institute
Agency: MullenLowe Profero

Create a new idea to entirely rebrand the CFA Institute worldwilde.
The concept has to work with different languages and countries.

A Difference That Matters, highlighting the difference between an investment amateur and a true professional.
In collaboration with other teams around the world, the final campaign drew heavily on the concept of difference, with our idea winning the pitch.

Global pitch win.

« It’s A Difference That Matters – This Is CFA Institute »














A lot of short film were mades, here a selection of few:

« Raising standards »

« Impact on career »

« Integrity is everything »