Agency: MullenLowe Profero
Create a new idea to entirely rebrand the CFA Institute worldwilde.
The concept has to work with different languages and countries.
A Difference That Matters, highlighting the difference between an investment amateur and a true professional.
In collaboration with other teams around the world, the final campaign drew heavily on the concept of difference, with our idea winning the pitch.
Global pitch win.
« It’s A Difference That Matters – This Is CFA Institute »
A lot of short film were mades, here a selection of few:
« Raising standards »
« Impact on career »
« Integrity is everything »