CFA Institute – A Difference That Matters – Global Campaign

CFA Institute
Agency: MullenLowe Profero

Brief:
Create a new idea to entirely rebrand the CFA Institute worldwilde.
The concept has to work with different languages and countries.

Idea:
A Difference That Matters, highlighting the difference between an investment amateur and a true professional.
In collaboration with other teams around the world, the final campaign drew heavily on the concept of difference, with our idea winning the pitch.

Result:
Global pitch win.

Discover:
« It’s A Difference That Matters – This Is CFA Institute »

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A lot of short film were mades, here a selection of few:

« Raising standards »

« Impact on career »

« Integrity is everything »