Lowe Profero – The Creativity Helmet

To celebrate April Fools Day, we created an in-house campaign for Lowe Profero to raise some smiles.
We invented, built and tested a brain-reading helmet to « take the subjectivity out of creativity. »
This went on to feature in Adweek, The Drum and Adland as a ‘best of’ April Fools prank.

lowe_488

 

 

 

 

 

 

 

 

Adweek – The Best Brand Hoaxes

unnamed-3_1280

 

The Drum – Best April Fool’s Campaigns

unnamed-2_2480