Agency: MullenLowe Profero
Challenge – Close the perception-reality gap around SEAT reliability, while amplifying the concept of ‘Barcelona style & German substance’ to a sceptical audience. Output – Across the customer journey in rich display, social, video, website and/or partnerships.
Production of different concepts and ideas for social media.
The Perpetual Motion Project
Let’s prove the reliability of SEAT by using Spanish design and German engineering to create a perpetual motion art installation made entirely from SEAT parts.
Join us in a motoring first as a SEAT is subjected to an impossibly arduous test drive, without leaving the factory floor.