SEAT– Reliability

Challenge – Close the perception-reality gap around SEAT reliability, while amplifying the concept of ‘Barcelona style & German substance’ to a sceptical audience. Output – Across the customer journey in rich display, social, video, website and/or partnerships.

Concept 1:
The Perpetual Motion Project

Let’s prove the reliability of SEAT by using Spanish design and German engineering to create a perpetual motion art installation made entirely from SEAT parts.


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Concept 2:
Round the World Road Trip

Join us in a motoring first as a SEAT is subjected to an impossibly arduous test drive, without leaving the factory floor.

A circumnavigation of the world, recreated by digital technology.

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