The Social Ego

« The Social Ego » is a new project by agency RXM Creative that illustrates just how much our online social status affects our actual lives.
The Social Ego is a device that would ostensibly integrate with all your social media data to create a physical representation of how you’re doing online at any given moment.
It’s an ovoid, cybernetic blow-up doll that inflates or deflates based on likes and faves and any Snapchat-related push notifications.
And it all started with the agency’s own insecurities.
Although the video is indeed funny, it also evokes the familiar panic of feeling unacknowledged.

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